The Best in Bangkok 2001 Launched

The Best in Bangkok 2001, the third edition of the hugely successful entertainment discount program that offers substantial savings at over 400 venues in Bangkok and throughout Thailand has now been launched, and is available for sale at leading book stores, record stores, department stores and other prominent locations in Thailand.

Offering over Bt300,000 in savings, The Best in Bangkok 2001 provides discount coupons and member card in a published book format. The concept, the first of its kind to combine so many options in one easy to use publication, has been highly popular with residents, both Thai and expat, as well as with tourists looking for the real best places to go. The Best in Bangkok 2001 provides all membership and venue information in both Thai and English.

Divided into five simple to follow categories, (fine dining, casual dining, lifestyle, golf, and beyond Bangkok). The Best in Bangkok 2001 offers users an enormous range of choices and savings on establishments. These range from the Barbican restaurant (two for one special offer), to Planet Scuba (Bt1000 discount), from Silom City Fitness (one free visit) to The Body Shop (fifteen percent discount) and Tower Records (Bt150 discount on purchase of two CDs). There is a wide spectrum of special offers from some of the best golf courses and country clubs in Thailand, as well as dining, entertainment and accommodation establishments in Phuket, Chiang Mai, Hua Hin, and other leading destinations in the Kingdom. Additionally, The Best in Bangkok 2001 has special offers from Celebrity Cruises, Diethelm Travel, Pink Rose Holidays and other regional travel operations.

Established in 1998, the Best in Bangkok Co., Ltd. publishes The Best in Bangkok 2001 as well as a series of customized discount programs for clients such as UBC, Diethelm Travel, Loxinfo and thailifestyle.com. In addition, the growing company, located in new offices in TISCO Tower on Sathorn Road, is expanding its range of product offerings, venturing to different target groups as well as to other locations throughout South-East Asia. At the same time, along with its publishing business, The Best in Bangkok Co., Ltd. is enhancing its entertainment and retailing website: www.bestinbangkok.com.

Founded by Canadian, John Stevens, in 1998, The Best in Bangkok Book Co., Ltd. was established to create a comprehensive guide and high value discount program to address the growing price sensitivity of consumers in the Thai market. Based on successful models from North America, The Best in Bangkok, First Edition, provided over 200 discounts at leading dining & entertainment hotspots throughout Bangkok. Now in its third year of production, The Best in Bangkok 2001 boasts over 400 discounts in areas as diverse as fine & casual dining, shopping, lifestyle, health & beauty, automotive, golf and upcountry accommodation & adventure. Sales of The Best in Bangkok 2001 edition are expected to exceed 30,000 units.

While The Best in Bangkok remains its focus, the company has expanded its discounting concept to provide a series of customized products including premiums and programs for United Broadcasting Corporation (UBC), PointAsia's

I-Kool.com, thailifestyle.com, and Krungsri Visa (Bank of Ayudhya). With its creative design team, The Best in Bangkok Book Co., Ltd. has also produced "The Bangkok & Beyond River & Klong Map" for PATA, Thailand Chapter, as well as the soon to be released "Southern Thailand Water Adventures Map".

With plans to expand both its publishing and online media initiatives, The Best in Bangkok Book Co., Ltd. recently concluded a partnership agreement with Finansa Ltd.